The idea

The Apollo space program was about more than putting a person on the moon, it was a unifying purpose that an entire nation rallied behind. The end result became the defining moment of the decade.

That moment can be summed up in a single image - the footprint of the first step taken by a person from our world on another.

We named our company after the idea of unifying behind a purpose and taking those bold first steps into the unknown.

Our purpose

To create things that are simply better.

To create things so simple and intuitive, you can’t believe they didn’t already exist.

“The more original a discovery, the more obvious it seems afterwards.” - Arthur Koestler